Options Spotlight: Guess? Inc.

This week’s edition of Options Spotlight takes a look at Guess? Inc.
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. The company was founded as a designer jeans maker, and has since grown into making trendy, upscale apparel and accessories for men, women, and children under brand names GUESS, GUESS Kids, Baby GUESS, GUESS by MARCIANO, among others. Its trademark sexy ads, featuring the likes of Claudia Schiffer and Drew Barrymore, are designed in-house. Guess? sells its lines through a website, roughly 370 retail locations in the U.S. and Canada, and more than 120 stores in Europe, Asia, and Mexico. Guess? licenses its name for accessories (eyewear, footwear, jewelry, watches).

In the Options Spotlight, I shine a light on what’s happening in the options world. In the case of Guess?, call activity has been brisk on the shares as investors attempt to call a bottom to the security’s downtrend. Has this stock’s retreat finally reached an end? For a closer look at Guess? and its sentiment backdrop, please click on the video button below.

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Copyright Schaeffer’s Investment Research. www.schaeffersresearch.com.