Options Spotlight: salesforce.com

This week’s edition of Options Spotlight takes a look at salesforce.com
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According to Hoover’s, the firm offers hosted applications that manage customer information for sales, marketing, and customer support, providing clients with a rapidly deployable alternative to buying and maintaining enterprise software. The company’s applications are used for generating sales leads, maintaining customer information, and tracking customer interactions. Its services can be accessed from devices including PCs, cellular phones, and personal digital assistants.

Looking ahead, salesforce.com is slated to report earnings on Thursday, November 20 after the market close. Analysts are expecting a profit of 7 cents per share, which is above the company’s year-ago profit of 5 cents per share.

In the Options Spotlight, I shine a light on what’s happening in the options world. In the case of salesforce.com, call activity has been brisk on the shares as investors attempt to call a bottom to the security’s downtrend. Has this stock’s decline finally reached an end?

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Copyright Schaeffer’s Investment Research. www.schaeffersresearch.com.